Brand design lead for the new brand, which included a logo, structure, and packaging system that included the main unit, expansion packs, and storage cases.
Creative direction for in-studio photoshoots for the brand.
Designed and managed packaging for the entire Learn & Play line of IPS toys, led the creative direction for photoshoots, and helped to conceptualize the branding, including logo, communication style, and doodles.
Co-directed an on-location photoshoot and packaging execution to coincide with established line look.
I helped to develop a fresh line look for the beloved brand, co-directed an on-location photoshoot and helped with new packaging execution.
Package and brand refresh for an existing product. I helped with designing and introducing a new logo, defining concept direction, co-directing a studio photoshoot and designing the packaging execution.
Worked with Famous Brands on behalf of a licensing partner for Mrs. Fields® to develop a line of bake mixes. Participated in a photoshoot with product styler and photographer to arrive at on-brand images that accurately represent the product.
Creative Direction by Famous Brands for Mrs. Fields®
Brand Development
